At Wallace-Tustin Realty we provide a comprehensive marketing plan prior to listing your home. Our in-house marketing staff frees up your agent’s time so they can place more energies into selling your property. To successfully expose your home to the greatest number of qualified buyers, we create a personalized marketing plan that implements a mix of the following marketing strategies:
Digital Photography: Our office is equipped with a digital cameras and editing software. Our photos highlight your home’s best features and accentuate the little details. Photos are then posted to the statewide Connecticut MLS and used throughout our marketing plan.
Colorful Flyers: We create a full color flyer with photos which summarizes the features of your home. These flyers are provided at open houses, showings, and given to all interested customers.
Digital Brochures: In an effort to target all generations, we can create digital brochures. Consumers may take with them a cd rom with a video of your home, load it on their computer and share with friends and family resulting in word of mouth advertising.
Postcards: We produce and mail postcards promoting your home to area residences. These direct mail pieces are a great way to generate awareness of your home and creates buzz marketing around town.
Print Ads: Our print advertising plan is very comprehensive and covers the Hartford Courant, Home Journal, Journal Inquirer, Reminder, and other papers local to your area. We provide display ads, inline ads, and when appropriate photo ads.
Online Advertising: Since 84% of people begin their home search online, we use numerous online vehicles that ensure a buyer will stumble upon your listing. With 1 in 3 buyers now finding the home they ultimately purchase on the internet, we strongly emphasize the internet in our marketing plans.
WallaceTustin.com: Our newly designed website also features your home. Powered with a user-friendly software, customers can search your home directly from our website, ask questions, and request showings 24 hours a day.
Virtual Tours: Virtual tours are another service offered by us. A listing with a virtual tour generates 40% more exposure than a listing without one. All of our virtual tours are posted to Realtor.com and in return are placed as a higher priority on the search. This ensures your listing will have a premium viewing online.
Open Houses: We can provide frequent open houses to tour prospective buyers through your home. In addition, we have mortgage brokers that can provide literature at the open house to explain financing options and affordability.
Home Staging: We can put you in touch with local home staging professionals to prepare your home for the market. Home staging is the art of making a home look visually appealing by highlighting the home’s best features and identifying a room’s purpose. While selling an empty home shows the spaciousness, it makes it difficult for buyers to recognize spatial boundaries.
